![]() The biggest news of the era for Winn-Dixie came in 1976, when the government imposed 10-year ban on acquisitions finally came to an end. Competition in the Atlanta area was fierce, prompting a brief return to issuing trading stamps (Top Value this time around) in 1978. Although the Atlanta division would grow impressively, not quite doubling in size over the next ten years, it would remain one of the company’s smaller operations. Initially, the new region was comprised of thirty-one stores peeled off from the Montgomery division and eight from the Greenville division. The company started the decade with the formation of a new division – in Atlanta (to include the North Georgia and Chattanooga areas), where Winn-Dixie had maintained a presence for just over ten years by that time. (I actually prefer James Lileks’ one word slogan – “Mmmmmmeat!”)įor the most part, the 1970’s saw a continuation of Winn-Dixie’s success. “The Beef People” is a phrase that continues to be associated with Winn-Dixie, even though it long ago ceased to be company’s tagline. In Winn-Dixie’s case, beef wasn’t just on the front page of their ads, but on the front of their stores, in slogan form at least. Modern weekly grocery ads, for example, typically show attractively cooked and garnished steaks, prominently placed on the front page. Uncooked, no less – a practice that thankfully is rarely (no pun intended) the case in supermarket advertising today. Instead of the exit number for the nearest Holiday Inn, or a pitch for a tourist attraction such as Weeki Wachee Springs, we see a great big steak, the stock-in-trade of Winn-Dixie and Kwik Chek supermarkets. A billboard flies past as cars streak down the highway at night, sometime in 1970. ![]()
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